A clever way to recruit gay rugby players using one of the oldest prison jokes.

Caption: Now Recruiting
Join Toronto’s gay rugby team. info@muddyyork.ca

Advertising Agency: GJP Advertising & Design, Toronto, Canada
Creative Director: Lisa Greenberg
Art Director: Lisa Greenberg
Designers: Scott Leder, Lisa Greenberg
Copywriter: Lino DiNallo
Photographer: Jesse Senko
Published: February 2010